Black Hat Technique

Black Hat SEO technique :

Black hat SEO is a set of techniques that should not be used for search engine optimization of any website. Most of these techniques are devised to get a better page rank, by using unethical methods disapproved by most search engines. If you use any of these following Blackhat SEO Techniques, chances are more for your website to disappear from SERP results soon or later.

“Black hat SEO technique is a technique which provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.”

Examples of  Black Hat SEO Techniques : 

Keyword stuffing :

Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titledLearn Where And How To Put Keywords In Your Site Pages.

Since keywords are the basis of SEO, some overdo with keywords like using keywords repeatedly. Keyword stuffing is nothing but stuffing related or unrelated keywords into a webpage repeatedly, as if making the content look good to search engines. Some push in the misappropriate keywords that are not related to image into the alt tags, which are used to display images is also keyword stuffing. Keyword stuffing was used in the past to get the best search engine ranking and visibility for particular phrases. Keyword stuffing is no more considered by search engines but rather considered spam.

Cloaking :

Some people use a method known as cloaking to generate separate pages for the search engines and a different webpage to the visitor. This is usually done using smart software that identifies the IP address of the search engine and that of the user to switch between pages. Cloaking is done to get a better placement for spam content or an irrelevant page in SERP pages, with the index of a relevant page projected to the search engines by these cloaking method. This technique also known as Page Hijacking.

Hidden Text & Links :

One of the oldest Blackhat SEO techniques is hidden text, which is done by changing the text color to that of the background to hide the keywords or text. Some smart ones even hide the links the same way as keywords. But nowadays the search engine crawlers easily find out these Blackhat SEO techniques.

This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

Doorway Pages :

A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Doorway pages are pages that have nothing to do with website but created for search engines. Usually these pages are dumped with the major keywords to attract search engine spiders. Previously this technique has earned higher ranking for websites, so with more pages the website gets listed more than once in the SERP pages. Doorway pages are also known by the names bridge pages, portal pages, jump pages, gateway pages, entry pages.