Google Adwords Management
Anyone can set up a Google Adwords Campaign. Indeed there are many agencies out there who will do this for you for a fee. However, just setting up a campaign and aiming traffic at your homepage and spending "budget" will not guarantee a campaigns effectiveness or success!
With Google Adwords Management, we can insure that your budget is spent wisely in attracting quality traffic to your website from the right phrases. We will manage your budget, your ads and your campaigns and ensure that traffic getting to your website is directed to the correct pages.
The Benefits of Google Adwords Management
o Reduce wasted budget
o Eliminate irrelevant phrases using up budget but resulting in no enquiries/sales
o Increase relevancy by creating landing pages relevant to phrases/groups
o Increase conversions of visitors to enquirers/sales
o Increase ROI
Our typical set up and management of a Google Adword Campaign would involve the following:
o Keyword Research to find the best phrases
o Campaigns Set up with Ad Groups and Phrases
o Adverts Creation
o Landing Page Editing and Creation
o Linking your Google Account with Analytics to monitor results/bounce rates etc
o Conversion Code Insertion
o Negative Keyword Insertion
o Virtualnet Monitoring Code insertion
o Consultancy
Virtualnet Marketing have also developed our own unique code to assist in monitoring of enquiries via Google Adwords, this takes the form of code inserted in Contact Us/Enquiry forms. Therefore every enquiry you gain from Adwords will contain in the Subject Line that it came via Google Adwords and will include the exact phrase used in the original search.
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