What is Google AdSense?

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

Google AdSense is a simple and absolutely free method for website owners, bloggers and ad publishers to earn money by placing and integrating Google ads into their websites or blogs. Google has these facilities whereby you can earn revenue that is generated from your website when people search from your site, resulting in Google ads being displayed in the search results, which can help monetize the website.

Google AdSense offers the owner the facility of customized ads where the ads are of the same compatible level as that of the website, so targeted ads will increase the revenue of your website. You can choose the placement of your ads, making it suitable for the aesthetic view of the website and not cluttered and also get online reports that actually track your earning in real time, for the benefit of the owner.

Once the month is completed, Google will issue checks or pay you through payment processors of great reputation so that you can get your money without any hassles. The money is collected via the billing of those companies which Google had spaced out their ads to, and after the payment is made to Google, Google takes the initiative to pay the owners of that website with the money.

How does it work?

·        Choose the type and placement of ad units to be displayed

·        Specify where you want ads to appear

·        Choose what types of ads can compete for those slots

·        Highest-paying ads display

·        Advertisers bid on your inventory in a real-time auction

·        Always show the highest-paying ad

·        Get paid

·        Google bills advertisers and ad networks

·        Get paid through our reliable payment options

History

The original idea was invented by Bill Gross of Idealab who, in turn, borrowed the idea from the model of the Yellow Pages. Google wanted to buy the idea but a deal could not be reached.[citation needed] Not wanting to give up on this form of advertisement, the company launched its own solution, AdWords in 2000. AdWords followed a model that was significantly similar to Bill Gross' creation which led to legal action between the two parties. Eventually the dispute was settled out of court.[citation needed]

At first AdWords advertisers would pay a monthly amount, and Google would then set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. Starting in 2005 Google provided a campaign management service called Jumpstart[18]. Google's Jumpstart program offers free telephone support from a Google specialist to help users start their online advertising campaign.

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

In 2008, Google launched the Google Online Marketing Challenge (http://www.google.com/onlinechallenge/), an in-class academic exercise for tertiary students. Over 8,000 students from 47 countries participated in the 2008 Challenge, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010 and almost 15,000 students from 70 countries in 2011. The Challenge runs annually, roughly from January to June. Registration is at the instructor rather than student level.

In 2009, Google revised the AdWords interface, introduced Local Business Ads for Google Maps and Video Ads.

Google Click-to-Call

Google Click-to-Call

Google Click-to-Call was a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google. It was discontinued in 2007. For some time similar click-to-call functionality was available for results in Google Maps. In the Froyo release of Google's Android operating system, in certain advertisements, there is a very similar functionality, where a user can easily call an advertiser.

Legal context

AdWords has generated lawsuits in the area of trademark law (see Google, Inc. v. Am. Blind & Wallpaper Factory and Rescuecom Corp. v. Google Inc.), fraud (see Goddard v. Google, Inc.), and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million.

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.

Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead. The system became much slower, so eventually it was returned to MySQL. The interface has also been revamped to offer better work flow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.

Ad content restrictions

As of April 2008 Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to its introduction, Google paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google expounds that the policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. Users were in some cases, being misled and further targeted by AdWords advertisers.

As of December 2010 Google AdWords has decreased its restrictions over sales of Hard Alcohol. It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.

Allowed keywords

Google has also come under fire for allowing AdWords advertisers to bid on trademarked keywords. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including the trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland. Advertisers are restricted from using other companies' trademarks in their advertisement text if the trademark has been registered with Advertising Legal Support team. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as those related to hacking, are not allowed at all. These restrictions may vary by location. From June 2007, Google banned AdWords adverts for student essay writing services, a move which was welcomed by universities.

Google has other restrictions, for example the advertising of a book related to Facebook was restricted from advertising on AdWords because it contained the word "Facebook" in its title — the rationale being that it was prohibited from advertising a book which used a trademarked name in its title.

AdWords account management

AdWords account management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam. Google also provides account management software, called AdWords Editor.

Correct choice of keywords is very important because the targeting of ads by Google is totally dependent upon the keyword selection. Keyword choice is also a very large factor in determining the level of exposure the Google ad receives, and to a large extent, who sees the ad.

Another useful feature is the My Client Center available to Google Professionals (even if not yet passed the exam or budget parameters) whereby a Google professional has access and a dashboard summary of several accounts and can move between those accounts without logging in to each account.

The Google Adwords Keyword Tool provides a list of related keywords for a specific website or keyword.

AdWords distribution

AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches, but do not affect quality score.

The "Google Display Network" (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. Click through rates on the display network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to increase performance of their ad units. There are many different types of ads that can run across Google's network, including text ads, image ads (banner ads), mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

In 2010, Yahoo formed a partnership with Microsoft, giving Microsoft the control over powering the Yahoo search marketing ads. Both accounts are now run through Microsoft AdCenter. When ads are displayed on Yahoo now, it is powered by Microsoft AdCenter and is run through the Microsoft software interface.

AdWords features

AdWords features:

IP address exclusion

In addition to controlling ad placements through methods such as location and language targeting, ad targeting can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to specify IP address ranges where they don't want their ads to appear.

Up to 20 IP addresses, or ranges of addresses, can be excluded per campaign. All ads in the campaign are prevented from showing for users with the IP addresses specified.

Location-based exclusion is also offered as a method of narrowing targeted users.

Frequency capping

Frequency capping limits the number of times ads appear to the same unique user on the Google Content Network. It doesn't apply to the Search Network. If frequency capping is enabled for a campaign, a limit must be specified as to the number of impressions allowed per day, week, or month for an individual user. The cap can be configured to apply to each ad, ad group, or campaign.

Placement targeted advertisements (formerly Site-Targeted Advertisements)

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences, and Google places the ads on what they see as relevant sites within their content network. If domain names are targeted, Google also provides a list of related sites for placement. Advertisers may bid on a cost-per-impression (CPM) or cost-per-click (CPC) basis for site targeting.

With placement targeting, it is possible for an ad to take up the entire ad block rather than have the ad block split into 2 to 4 ads, resulting in higher visibility for the advertiser.

The minimum cost-per-thousand impressions bid for placement targeted campaigns is 25 cents. There is no minimum CPC bid, however.

Pay Per Click

Pay Per Click Advertisements (PPC) :
Pay per click (PPC)  is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as "creatives" within Google) for relevant words appear as "sponsored links" on the right side of the screen, and sometimes above the main search results. Click-through rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.

The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "Quality Score" of all ads shown for a given search. The search-engine system calculates the quality score on the basis of historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

The auction mechanism that determines the order of the ads is a generalized second-price auction. This is claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism (in this case, the value of the keyword to them, in the form of a "truthful" bid).

Conversion Tracking

Conversion Tracking:

It is important when you are spending money with Google Adwords that you monitor where your money is going and more important what enquiries or sales are being generated from the budget you are spending.

Google provides many tools to assist in monitoring and measuring performance of Google Adword campaigns. One such tool is the provision of conversion tracking code. This code, when inserted into “Contact Us” pages or “checkout” pages of a website allow you to monitor how many enquiries or sales originated from your client finding you via the Google Adwords Campaigns. In addition to this, your Google Adwords Account will display which phrases generated a “conversion” . Of course this also means you can see which phrases did not generate a “conversion” and so you can better manage your budget and campaigns by pushing the more productive phrases.

Virtualnet Marketing Additional Code

As an accompaniment to your Google Adwords Conversion Tracking, we have developed code that goes one step further, this code will ensure that for every form or sale produced, you will see the name of each client who converted that resulted from Google Adwords and more importantly the exact phrase used that generated the visit in the first place.

This code is again inserted into contact or check out pages and allows you to audit your Google Adwords Campaigns better. Please note we can only use this code if we host and maintain the website we are marketing via Google Adwords.

Example:

If a visitor typed into Google a phrase such as "Conference Venue" and found the Google Adword advert for our client website; then clicked on this ad to get to the clients website; then the visitor went further and clicked through to a contact form and completed this, our client would receive the contact form but in the subject line, the words would be something like:

Landing Pages

What are Google Adwords Landing Pages and why should I use them?

These are pages that are specific to the search phrases used in Google Adwords. If they do not already exisit in your website they must be created. They will result in more business via Google Adwords and therefore a higher ROI! Why?

Relevancy

Google wants to ensure where possible "relevancy". Or in other words, Google wants surfers using its search engine to "find" what they were looking for. They measure "relevancy" in seeing how many visitors stay on a page they hit and or visit other pages in that website instead of clicking off back to the search results! To assist visitors who find you via Google Adwords, it is essential that they are directed from the phrases they are searching for to pages that are relevant to the search phrases themselves. Not only will Google like this as the relevancy of the "landing pages" is there, but it is common sense that if you have a page of info/products or services that were the initial search from the visitor, you have more chance of a conversion to business by that visitor.

Landing Page Creation

Our development team will create landing pages that sit in your website, they can only be found via Google Adword results and not via surfing your website normally. These pages will contain information relevant to the phrases and groups in your campaign. There can be unlimited landing pages and we do not charge to create them if we are hosting your website.

Content of Landing Pages

Landing pages typically include information related to the phrases and in addition could include "special offers" or "headline offers" and "calls to action". Example: For a Hotel marketing Conference Venue phrases - the landing pages could include a Google Map and location information as well as headline delegate and room rates as well as conference room layout images. The page would appear as a page in your website allowing the visitor to view other areas in your website.

Our Approach to Google Adwords Management

Our typical set up and management of a Google Adword Campaign would involve the following:

o       Keyword Research

o       Campaigns Set up with Ad Groups and Phrases

o       Adverts Creation

o        Landing Page Editing and Creation

o        Linking your Google Account with Analytics to monitor results/bounce rates etc

o        Conversion Code Insertion

o        Virtualnet Monitoring Code insertion

Google Adwords Management

Google Adwords Management

Anyone can set up a Google Adwords Campaign. Indeed there are many agencies out there who will do this for you for a fee. However, just setting up a campaign and aiming traffic at your homepage and spending "budget" will not guarantee a campaigns effectiveness or success!

With Google Adwords Management, we can insure that your budget is spent wisely in attracting quality traffic to your website from the right phrases. We will manage your budget, your ads and your campaigns and ensure that traffic getting to your website is directed to the correct pages.

The Benefits of Google Adwords Management

o       Reduce wasted budget

o       Eliminate irrelevant phrases using up budget but resulting in no enquiries/sales

o       Increase relevancy by creating landing pages relevant to phrases/groups

o       Increase conversions of visitors to enquirers/sales

o       Increase ROI

Our typical set up and management of a Google Adword Campaign would involve the following:

o       Keyword Research to find the best phrases

o      Campaigns Set up with Ad Groups and Phrases

o      Adverts Creation

o       Landing Page Editing and Creation

o      Linking your Google Account with Analytics to monitor results/bounce rates etc

o      Conversion Code Insertion

o      Negative Keyword Insertion

o      Virtualnet Monitoring Code insertion

o       Consultancy

Virtualnet Marketing have also developed our own unique code to assist in monitoring of enquiries via Google Adwords, this takes the form of code inserted in Contact Us/Enquiry forms. Therefore every enquiry you gain from Adwords will contain in the Subject Line that it came via Google Adwords and will include the exact phrase used in the original search.

What is Google Adwords?

So what is Google Adwords and why should I consider using it?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.

Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?

It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

Its not quite as simple as that!

Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.

In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!

How can this be?

When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.

SEO Tools

Search Engine Optimization Tools :

SEO Tools, groups all of the tools that a Webmaster or a Web Agency could use for a website optimization process. Many SEO Tools are available on the web, for pages analysis or diagnostic. Many SEO Tools provide some kind of semantic analysis, or density analysis keywords (in site). A main problem is for a multi-language website. Track busters SEO Tools allows you to analyse and optimize your website with more of 6 languages today.

 Google Keyword Tool

 Word Tracker

 Keyword Spy

 Keywords Position Checker

 Keyword Density Checker

 Google Analytics

 Stats Counter

For other information pls click on given below:
http://www.unemploymentkiller.com/make-money-online/newest-articles/17-articles/87-seo-tools-amazing-list-of-free-seo-tools-all-in-once-place

 

Black Hat Technique

Black Hat SEO technique :

Black hat SEO is a set of techniques that should not be used for search engine optimization of any website. Most of these techniques are devised to get a better page rank, by using unethical methods disapproved by most search engines. If you use any of these following Blackhat SEO Techniques, chances are more for your website to disappear from SERP results soon or later.

“Black hat SEO technique is a technique which provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.”

Examples of  Black Hat SEO Techniques : 

Keyword stuffing :

Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titledLearn Where And How To Put Keywords In Your Site Pages.

Since keywords are the basis of SEO, some overdo with keywords like using keywords repeatedly. Keyword stuffing is nothing but stuffing related or unrelated keywords into a webpage repeatedly, as if making the content look good to search engines. Some push in the misappropriate keywords that are not related to image into the alt tags, which are used to display images is also keyword stuffing. Keyword stuffing was used in the past to get the best search engine ranking and visibility for particular phrases. Keyword stuffing is no more considered by search engines but rather considered spam.

Cloaking :

Some people use a method known as cloaking to generate separate pages for the search engines and a different webpage to the visitor. This is usually done using smart software that identifies the IP address of the search engine and that of the user to switch between pages. Cloaking is done to get a better placement for spam content or an irrelevant page in SERP pages, with the index of a relevant page projected to the search engines by these cloaking method. This technique also known as Page Hijacking.

Hidden Text & Links :

One of the oldest Blackhat SEO techniques is hidden text, which is done by changing the text color to that of the background to hide the keywords or text. Some smart ones even hide the links the same way as keywords. But nowadays the search engine crawlers easily find out these Blackhat SEO techniques.

This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

Doorway Pages :

A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Doorway pages are pages that have nothing to do with website but created for search engines. Usually these pages are dumped with the major keywords to attract search engine spiders. Previously this technique has earned higher ranking for websites, so with more pages the website gets listed more than once in the SERP pages. Doorway pages are also known by the names bridge pages, portal pages, jump pages, gateway pages, entry pages.

White Hat Technique

White Hat SEO technique :

In search engine optimization terminology “ White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human viewers opposed to search engines and totally follows search engine rules and policies.”

“White Hat SEO methods are the approved, natural ways of structure traffic to your website which are well document in The Google Webmaster Guidelines. These techniques often make for a pleasant user experience, and more importantly, they follow the rules and regulation of search engines.”

In simple terms, white hat SEO techniques are methods that adhere to the webmaster guidelines published by the major search engines. Google, Yahoo and MSN (Bing) each publish list of what they consider to be good and bad site structure techniques. It is worthwhile to review the guidelines pages, because many site building techniques with blameless intentions result in penalties because the method violates a search engine guideline.

Examples of White Hat SEO Techniques :

Back Link Generation :

Back Link Generation using White Hat SEO technique is a way of creating truly interesting and worth reading content that are posted online and letting people to share it with others. Link is propagated through the web by letting people do bookmarking and sharing. It is a very healthy way to increase the popularity of your website.

Internal Linking :

Internal linking is also a way of boosting the popularity of your website. It is a method of linking one page of your site to another page of your site. Search engines take this action well because it tells that your website content suggest unification of thought. It also shows that your website is worthy of being shown on multiple pages.

Quality Content :

You have probably heard this statement “Content is King.” You have to create interesting and informative contents to your website that are worthy to read. Your website should at least have topics that will be useful for readers. The content of your site should be worthy to be digested by your readers. It should be original and not copied from other resources. Avoiding repeated words and roundabout thoughts is a must.

Fill in All Tags:

By including alt and title tags to all pages, links and images, you are telling search engines that your site is cohesive and it will help your website to be index better. Remember that search engines favour contents with heading elements.

Titles and Meta Date :

The titles and Meta data for each pages is essential. However because these are misused in the past, search engines tend to disregard making them less important. Nonetheless, it is still important to provide necessary titles and Meta data to each page. Remember the title of anything is the declaration of the content of the page. Providing the right Meta data will also help readers to know what is encapsulated to the content proper.

Use of keywords :

When creating your website content, make sure to use well researched keywords that are relevant to your site content. If you are offering products of services make sure that you will use key phrases that people are searching. Do not stick to single words as they are not effective targets. Focusing on long tail keywords that are more specific to what are you trying to promote is more likely effective.

"For the maximum effectively of your keywords make sure you use them on important elements of your page which include the Title, meta description, meta keywords, the heading elements which comprises of the H1, H2 and H3, the text itself, the alt and title tag plus the page’s links."

Inbound Links :

Having quality inbound links from other web pages are useful if and only if the web pages that have linked your website are not highly regarded  or banned by search engines. It will also not add any enthusiastic result if the website that created a link to your site has an irrelevant content.

Types Of SEO

Types of SEO (Search Engine Optimization) :

1. On-Page Optimization :

on-page optimization refers to factors that have an result on your Web site or Web page listing in ordinary search results. These factors are proscribed by you or by coding on your page, such as HTML code, meta tags, keyword assignment and keyword density.

In other word we can say that  “on-page SEO are implemented on web pages to make website more search engine friendly that helps off-page SEO process so speed up the search engine results.”

  

 Here are few things to do for “on-page optimization” :

* Keyword Research and Analysis                      

* Page Specific Meta Tag Creation

* Title Tag (Page Title Optimisation)

* Alt Tag Optimization

* Anchor Text Optimization

* Content Placement

* Keyword Density

* Implementation of 301 Permanent Redirect

* Implementation of Google Analytics

* Search Engine Verification from Google, Yahoo and MSN

* Submission of XML Sitemap

* Creation of Proper Link Structure

* Optimization of Search Engine Essential Files (robots.txt, urllist.txt,sitemap.xml)

i) Keyword Research & Analysis :

Keyword Research is one of the most important aspect in any Search Engine Optimization initiative. Keyword Phrase Research is a process of selecting the most "optimum  performance" keyword phrases that can help visitors find your site.

You may have spent days and months on fine-tuning your web pages for a better ranking with major search engines, yet it will all amount to a waste of time and resources if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road.

This analysis consists of :

Keyword Recommendations

Keyword Research Sheet monthly searches

Keyword Efficiency Index

Current Keyword Rankings

Return on each keyword

  

ii) Meta Tags :

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

The meta description tag and the meta keywords tag are not seen by users. Instead, these tags main purpose is providing meta document data to user agents, such as search engines. In addition to the well-known meta description and meta keywords tags, there are other useful meta tags, including the meta http-equiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag, etc. These tags are used to give web browsers and search engine spiders directions or data on various information.

Some important meta syntex :

<meta name=“title” content=“60 characters”>

<meta name=“keyword” content=“20 keywords”>

<meta name=“ description” content=“200 words”>

<meta name=“robots” content=“index,follow”> or content=“all”>

<meta name=“revisit after” content=“2 days”>

For free meta tag generate pls click on given below :

http://www.seologic.com/webmaster-tools/meta-tag-generator

iii) Alt Tag Optimization :

Alt tag generally means the choice tag. It's the HTML tag that informs internet search engine exactly what the images are only for. Since search engines like Google cannot read text baked into images, so alt tag informs search engines like Google exactly what the images are only for. Additionally, alt tag is useful for aesthetically impaired people to know the goal of images. Images can make trouble for indexing an internet page but website with no image will end up uninviting and void. So while creating a website you can't only target search engines like Google however the outcome is going to be produced through site visitors. So that your website should be internet search engine friendly and it should be attractive to site visitors. In this situation, alt tag is the greatest choice to increase the beauty aimed at your website.

Alt Tag Syntex:

<img src=“image.jpg” alt=“      ”>

Alt Tag optimization tips:

v Use alt tag for those images and make certain to include best keyword inside your alt tag.

v Use key phrases which are contained in title tag, Meta tag and the body text.

v Use 2-3 specific key phrases as opposed to the repeating key phrases.

v Use plural key phrases in alt tag.

v Alt tag shouldn't be lengthy and mustn't exceed a lot more than 7 words.

v Don't make irrelevant alt tags which are distantly attached to images rather use key phrases that directly explain the pictures. For instance, if you sell mobile-parts as well as your image shows exactly the same your image title ought to be "mobile-parts.presen" rather than "software.presen."

iv) Anchor text optimization :

Anchor text optimization is the process of optimizing anchor texts using keywords to get higher rankings for those keywords in SERPs. Basically any anchor text optimization campaign would involve using keywords to link to pages having related content. All major search engines place huge level of importance to anchor texts in comparison to mere links. When we place hyperlinks on keywords and use them to link with related pages the search bot considers this as additional value to the page. For instance, when the anchor text search engine optimization is used to link with a page containing information on search engine optimization, the search bot considers this as an additional indication that the web-page is relevant.

Anchor text Syntex:

<a href=“http://onlineeducationdelhi.blogspot.com/”>Onlineeducation</a>

How to optimize for anchor text:

Anchor text optimization can be done internally as well as externally. Internal anchor text optimization involves linking to web pages within a website from other pages using related keywords as anchor texts. Similarly external anchor text optimization involves getting inbound links from websites, directories, forums and blogs using necessary keywords as anchor texts.

v) Keyword density :

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the other content. For example, if you have a Web page with exactly 100 words on it including all headlines, captions, alt text, and advertising, and you have a keyword phrase that is on the page 3 times, your keyword density is 3% to 7%

2. Off-Page Optimization :

Off-page optimization refers to factors that have an result on your Web site or Web page listing in ordinary search results. These factors are off-site in that they are not controlled by you or the coding on your page, such as link reputation and page rank.

In other word we can say that  “off-page SEO work is also called incoming link building process. This is very important part of SEO and should be taken care very carefully.”

Here are few things to do for “off-page optimization” :

* Directory Submission

* Social Bookmarking Submission

* Blog Posting

* Blog Hosting

* Article Submission

* Press Release Submission

* Forum Posting

* Footer Links

* Affiliate Marketing

* Blog Commenting

* Review Posting

* Rss Feed Submission

* Css Submission

* Video Submission

* Profile Creation

* Link Wheel

* Social Media Optimization

i) Directory submission:

Directory submission is simply filling of your websites detail in online web directory. Online directory submission is a process which includes identification of proper category and filing the website or webpage detail in particular related category and get it approved by directory editor. It is not merely a data entry process it involve the decision of choosing a proper category which can be carried only by intelligent directory submitter.

Directory submission process has following steps:

·        Preparation of title and description of website

·        Opening of a separate email account for submissions

·        Making a directory list for submitting

·        Choosing a proper category

·        Submitting detail in directory submission form

·        Confirmation mail acceptance

·        Preparing the report of complete work

ii)Classified submission:

Classified submission is very important for webmasters as it serves various purposes. With the help of classified submission service, you can display your requirement to the outside world. Unlike other forms of advertising, classified submission is quite cheap and effective in yielding desirable effects. Under classified submission, one can submit his classifieds over the net. This helps in two ways. First it helps in marketing your product or service and second it helps in making your site visible with the help of link posted under classified submission. There classified submission is also important as an SEO tool that helps in popularizing a website.

iii) Social BookMarking:

Social bookmarking or social websites are communities based on broad or niche specific topics like Social Community of Webmasters, Social Community of Video sites etc. User in these sites tags or bookmark the websites if they like the website or story submitted by you! More people bookmark your website, more organic traffic you get as well as get more importance by google and other Search Engines for your website. When someone third person bookmark your website, it means you are great and in this way he is telling to others!

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

Popular Social BookMarking Sites:

We can find social sites almost on each subject, some are niche specific and some are general which are very popular like del.icio.us, Digg.com, Furl, Flickr, Slashdot, YouTube, MySpace, BlogMarks, clipmarks, Feedmarker, RawSugar, reddit, Simpy, Spurl, StumbleUpon and Yahoo My Web 2.0 etc.

Why to select us for your social submission needs?

There are plenty of reasons to select our company for your social bookmarking needs. Here are few:

·        Our SMM or Social Media Marketers are expert in doing Social Media Marketing, Some have around 10 years experience in these social communities, So we remain ahead of other who are new one in this market.

·        Our team has good expertise in all SEO services, so its extra advantage for working with us and we can give you good advice from time to time.

·        We send regular reports with URL of Social Sites having your site listed in that URL so that you can check yourself.

·        Payments are very easy to pay by paypal or by credit card.

iv) Press Release:

A press release is a document issued to media and consumers to announce yourself and your product.

A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure.

Your release must have a general interest to the target audience and a strong news angle. In addition, your release needs to be written in journalistic rather than marketing style. It should be objectively written and needs to inform people, not just sell them something.

The focus of your story should not be on the subject of the product itself but on the creator of the product. A human-interest story or a hint of controversy helps create interest.

Preface the opening sentence of the release with the place and date of the release. At the end include a fairly standard paragraph about Lulu and your contact information.

Aim for absolute clarity and avoid all "spare fat," including too many adjectives or adverbs. Consider using bullet points where appropriate. Both the headline and the first paragraph should summarize and sell the story. Accentuate what is new, unusual, different and extreme.

The headline should be 20 words or less and should answer the questions, "So what?" and "Why now?" The introduction should stand on its own, tell the whole story and tell why you have written the story.

v) RSS Feed:

RSS stands for  “Really Simple Syndication” and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of the website.

RSS feed files can be robotically updated on internet which allows personalized views for different sites.

RSS feed files will be created in XML format. RSS file consists of both static information about the feed and as well as dynamic items of the website and each item is inside an <item> element. These items contain among others a title, URL, and a description. The guid is the element with a quality value of accurate while http://www.smarte-commerce.com/?p=348 is the content value.

RSS feed XML file will be created in the following format:

<?xml version="1.0" encoding="utf-8"?>

<rss version="2.0">

<channel>

<title>Smart E-Commerce for E-Commerce & E-Marketing</title>

<link> http://www.smarte-commerce.com </link>

<description> Smart E-Commerce will update you the information about Retail E-Business & E-Marketing Strategies</description>

 <item>

<title>Methodology, Features & Advantages of a Webinar</title>

<link> http://www.smarte-commerce.com/?p=348 </link>

<description> Webinar mean a web-based seminar, those are presentations, lectures, workshops, or seminars transmitted over the web. Webinars are also known as also known as online workshops. </description>

<guid> http://www.smarte-commerce.com/?p=348 </guid>

</item>

</channel>

vi) Social Media Optimization(SMO):

Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.

Social media optimization could be considered as one of the methods of search engine marketing, yet there are few differences too. The main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO.