Saturday 24 March 2012

Google Analytics Funnels

What is Funnels ?
A funnel represents the path that you expect visitors to take on their way to converting to the goal. Defining these pages allows you to see how frequently visitors abandon goals, and where they go. For example, funnels in an e-commerce goal may include the first page of your checkout process, then the shipping address info page, and finally the credit card information page. The only report that shows the funnel path is the Funnel Visualization report.



“A Funnel is a series of pages through which a visitor must pass before reaching the goal conversion. The name comes from a graph of visitors who reach each page - the first page counts the most visitors, and each successive page shows less visitors as they drop off before reaching the final goal.”


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1 comment:

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