Types of SEO (Search Engine Optimization) :
In other word we can say that “on-page SEO are implemented on web pages to make website more search engine friendly that helps off-page SEO process so speed up the search engine results.
In other word we can say that “off-page SEO work is also called incoming link building process. This is very important part of SEO and should be taken care very carefully.
1. On-Page Optimization
on-page optimization refers to factors that have an result on your Web site or Web page listing in ordinary search results. These factors are proscribed by you or by coding on your page, such as HTML code, meta tags, keyword assignment and keyword density.
In other word we can say that “on-page SEO are implemented on web pages to make website more search engine friendly that helps off-page SEO process so speed up the search engine results.
Here are few things to do for “on-page optimization” :
* Keyword Research and Analysis
* Page Specific Meta Tag Creation
* Title Tag (Page Title Optimisation)
* Alt Tag Optimization
* Anchor Text Optimization
* Content Placement
* Keyword Density
* Implementation of 301 Permanent Redirect
* Implementation of Google Analytics
* Search Engine Verification from Google, Yahoo and MSN
* Submission of XML Sitemap
* Creation of Proper Link Structure
* Optimization of Search Engine Essential Files (robots.txt, urllist.txt,sitemap.xml)
i) Keyword Research & Analysis :
Keyword Research is one of the most important aspect in any Search Engine Optimization initiative. Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site.
You may have spent days and months on fine-tuning your web pages for a better ranking with major search engines, yet it will all amount to a waste of time and resources if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road.
This analysis consists of :
Keyword Recommendations
Keyword Research Sheet monthly searches
Keyword Efficiency Index
Current Keyword Rankings
Return on each keyword
ii) Meta Tags :
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
The meta description tag and the meta keywords tag are not seen by users. Instead, these tags main purpose is providing meta document data to user agents, such as search engines. In addition to the well-known meta description and meta keywords tags, there are other useful meta tags, including the meta http-equiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag, etc. These tags are used to give web browsers and search engine spiders directions or data on various information.
Some important meta syntex :
<meta name=“title” content=“60 characters”>
<meta name=“keyword” content=“20 keywords”>
<meta name=“ description” content=“200 words”>
<meta name=“robots” content=“index,follow”> or content=“all”>
<meta name=“revisit after” content=“2 days”>
For free meta tag generate pls click on given below :
iii) Alt Tag Optimization :
Alt tag generally means the choice tag. It's the HTML tag that informs internet search engine exactly what the images are only for. Since search engines like Google cannot read text baked into images, so alt tag informs search engines like Google exactly what the images are only for. Additionally, alt tag is useful for aesthetically impaired people to know the goal of images. Images can make trouble for indexing an internet page but website with no image will end up uninviting and void. So while creating a website you can't only target search engines like Google however the outcome is going to be produced through site visitors. So that your website should be internet search engine friendly and it should be attractive to site visitors. In this situation, alt tag is the greatest choice to increase the beauty aimed at your website.
Alt Tag Syntex:
<img src=“image.jpg” alt=“ ”>
Alt Tag optimization tips:
v Use alt tag for those images and make certain to include best keyword inside your alt tag.
v Use key phrases which are contained in title tag, Meta tag and the body text.
v Use 2-3 specific key phrases as opposed to the repeating key phrases.
v Use plural key phrases in alt tag.
v Alt tag shouldn't be lengthy and mustn't exceed a lot more than 7 words.
v Don't make irrelevant alt tags which are distantly attached to images rather use key phrases that directly explain the pictures. For instance, if you sell mobile-parts as well as your image shows exactly the same your image title ought to be "mobile-parts.presen" rather than "software.presen."
iv) Anchor text optimization :
Anchor text optimization is the process of optimizing anchor texts using keywords to get higher rankings for those keywords in SERPs. Basically any anchor text optimization campaign would involve using keywords to link to pages having related content. All major search engines place huge level of importance to anchor texts in comparison to mere links. When we place hyperlinks on keywords and use them to link with related pages the search bot considers this as additional value to the page. For instance, when the anchor text search engine optimization is used to link with a page containing information on search engine optimization, the search bot considers this as an additional indication that the web-page is relevant.
Anchor text Syntex:
<a href=“http://onlineeducationdelhi.blogspot.com/”>Onlineeducation</a>
How to optimize for anchor text:
Anchor text optimization can be done internally as well as externally. Internal anchor text optimization involves linking to web pages within a website from other pages using related keywords as anchor texts. Similarly external anchor text optimization involves getting inbound links from websites, directories, forums and blogs using necessary keywords as anchor texts.
v) Keyword density :
Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.
Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the other content. For example, if you have a Web page with exactly 100 words on it including all headlines, captions, alt text, and advertising, and you have a keyword phrase that is on the page 3 times, your keyword density is 3% to 7%
2. Off-Page Optimization
Off-page optimization refers to factors that have an result on your Web site or Web page listing in ordinary search results. These factors are off-site in that they are not controlled by you or the coding on your page, such as link reputation and page rank.
In other word we can say that “off-page SEO work is also called incoming link building process. This is very important part of SEO and should be taken care very carefully.
Here are few things to do for “off-page optimization” :
* Directory Submission
* Social Bookmarking Submission
* Blog Posting
* Blog Hosting
* Article Submission
* Press Release Submission
* Forum Posting
* Footer Links
* Affiliate Marketing
* Blog Commenting
* Review Posting
* Rss Feed Submission
* Css Submission
* Video Submission
* Profile Creation
* Link Wheel
* Social Media Optimization
i) Directory submission:
Directory submission is simply filling of your websites detail in online web directory. Online directory submission is a process which includes identification of proper category and filing the website or webpage detail in particular related category and get it approved by directory editor. It is not merely a data entry process it involve the decision of choosing a proper category which can be carried only by intelligent directory submitter.
Directory submission process has following steps:
· Preparation of title and description of website
· Opening of a separate email account for submissions
· Making a directory list for submitting
· Choosing a proper category
· Submitting detail in directory submission form
· Confirmation mail acceptance
· Preparing the report of complete work
ii)Classified submission:
Classified submission is very important for webmasters as it serves various purposes. With the help of classified submission service, you can display your requirement to the outside world. Unlike other forms of advertising, classified submission is quite cheap and effective in yielding desirable effects. Under classified submission, one can submit his classifieds over the net. This helps in two ways. First it helps in marketing your product or service and second it helps in making your site visible with the help of link posted under classified submission. There classified submission is also important as an SEO tool that helps in popularizing a website.
iii) Social BookMarking:
Social bookmarking or social websites are communities based on broad or niche specific topics like Social Community of Webmasters, Social Community of Video sites etc. User in these sites tags or bookmark the websites if they like the website or story submitted by you! More people bookmark your website, more organic traffic you get as well as get more importance by google and other Search Engines for your website. When someone third person bookmark your website, it means you are great and in this way he is telling to others!
Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Popular Social BookMarking Sites:
We can find social sites almost on each subject, some are niche specific and some are general which are very popular like del.icio.us, Digg.com, Furl, Flickr, Slashdot, YouTube, MySpace, BlogMarks, clipmarks, Feedmarker, RawSugar, reddit, Simpy, Spurl, StumbleUpon and Yahoo My Web 2.0 etc.
Why to select us for your social submission needs?
There are plenty of reasons to select our company for your social bookmarking needs. Here are few:
· Our SMM or Social Media Marketers are expert in doing Social Media Marketing, Some have around 10 years experience in these social communities, So we remain ahead of other who are new one in this market.
· Our team has good expertise in all SEO services, so its extra advantage for working with us and we can give you good advice from time to time.
· We send regular reports with URL of Social Sites having your site listed in that URL so that you can check yourself.
· Payments are very easy to pay by paypal or by credit card.
iv) Press Release:
A press release is a document issued to media and consumers to announce yourself and your product.
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure.
Your release must have a general interest to the target audience and a strong news angle. In addition, your release needs to be written in journalistic rather than marketing style. It should be objectively written and needs to inform people, not just sell them something.
The focus of your story should not be on the subject of the product itself but on the creator of the product. A human-interest story or a hint of controversy helps create interest.
Preface the opening sentence of the release with the place and date of the release. At the end include a fairly standard paragraph about Lulu and your contact information.
Aim for absolute clarity and avoid all "spare fat," including too many adjectives or adverbs. Consider using bullet points where appropriate. Both the headline and the first paragraph should summarize and sell the story. Accentuate what is new, unusual, different and extreme.
The headline should be 20 words or less and should answer the questions, "So what?" and "Why now?" The introduction should stand on its own, tell the whole story and tell why you have written the story.
v) RSS Feed:
RSS stands for “Really Simple Syndication” and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of the website.
RSS feed files can be robotically updated on internet which allows personalized views for different sites.
RSS feed files will be created in XML format. RSS file consists of both static information about the feed and as well as dynamic items of the website and each item is inside an <item> element. These items contain among others a title, URL, and a description. The guid is the element with a quality value of accurate while http://www.smarte-commerce.com/?p=348 is the content value.
RSS feed XML file will be created in the following format:
<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
<channel>
<title>Smart E-Commerce for E-Commerce & E-Marketing</title>
<link> http://www.smarte-commerce.com </link>
<description> Smart E-Commerce will update you the information about Retail E-Business & E-Marketing Strategies</description>
<item>
<title>Methodology, Features & Advantages of a Webinar</title>
<link> http://www.smarte-commerce.com/?p=348 </link>
<description> Webinar mean a web-based seminar, those are presentations, lectures, workshops, or seminars transmitted over the web. Webinars are also known as also known as online workshops. </description>
<guid> http://www.smarte-commerce.com/?p=348 </guid>
</item>
</channel>
vi) Social Media Optimization(SMO):
Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.
Social media optimization could be considered as one of the methods of search engine marketing, yet there are few differences too. The main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO.
Social media optimization could be considered as one of the methods of search engine marketing, yet there are few differences too. The main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO.
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